Making Better decisions, faster to unlock extraordinary growth

With restaurants closed during lockdown, we gave Brits the McDonald’s experience they were missing through the My McDonald’s App. With football tips for kids from Peter Crouch, animated Happy Meal stories, and McDonald’s DIY recipe cards for superfans, we kept families coming back for more. It culminated in Lovin It Live – a three-day virtual music festival headlined by Stormzy.

Partnering with cultural icon Gay Times, we brought the story of the 1980s AIDS crisis portrayed in Channel 4’s new drama It’s a Sin to a new generation. Authentic storytelling through photo essays, interviews, and exclusive footage and content drove word of mouth amongst the LGBTQ+ community and beyond to create a smash hit.

We connected Lidl with ITV’s hottest new show by securing the first-ever sponsorship of The Masked Dancer. Working closely with the broadcaster, we brokered a package which included a takeover on the ITV Hub and branded content on The Masked Dancer’s social platforms. The perfect marriage of the UK’s fastest growing supermarket with the latest in family entertainment.

To protect Walker’s rightful place as the perfect accompaniment to a lunchtime sandwich, we sparked a nationwide debate: are you #crispIN or #crispOUT? Our unmissable campaign got everyone talking through AV, social polls, crisp sandwich recipe books, and even a unique Subway partnership offering customers optional additional crunch in their subs.

80% of employees at soap manufacturer BECO are visually impaired, disabled or disadvantaged. To raise awareness of the disability employment gap, we encouraged employers to ‘Steal our Staff’, securing free OOH, print, influencer and large format media.

On a mission to help Britain recover from COVID, we created a series of campaigns bringing to life Google’s armoury of helpful tools and resources. From the return of The Funday Times to the first ever edition of TimeOut produced exclusively by Black talent and featuring Black-owned enterprises, we helped the nation get back on track.