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Making Better decisions, faster to unlock extraordinary growth


We help our clients unlock extraordinary growth with their marketing.

Our integrated analytics and effectiveness experts
ensure budget flows to where it matters most.

Our market-leading connected performance team build plans
around customers, not channels.

Our award-winning innovation practice turns business problems
into creative opportunities.

And our commitment to making every day better than the last
fuels partnerships that last decades

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OMD UK Gender Pay Gap Report 2021


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Omnicom and OMD UK wins Channel 4 media pitch


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Mercedes-Benz appoints OMD & Omnicom as global media partner


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Cannes Lions Gold scooped for NSPCC 'Nobody is Normal'


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Turning the My McDonald's App into a destination


With restaurants closed during lockdown, we gave Brits the McDonald’s experience they were missing through the My McDonald’s App. With football tips for kids from Peter Crouch, animated Happy Meal stories, and McDonald’s DIY recipe cards for superfans, we kept families coming back for more. It culminated in Lovin It Live – a three-day virtual music festival headlined by Stormzy.


Highest-ever brand trust score

Drove a 93% uplift in app sales YOY

Market share hit a record high of 14.2%

Highest-ever brand trust score

Drove a 93% uplift in app sales YOY

Market share hit a record high of 14.2%
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Bringing an untold story to the LGBTQ+ community


Partnering with cultural icon Gay Times, we brought the story of the 1980s AIDS crisis portrayed in Channel 4’s new drama It’s a Sin to a new generation. Authentic storytelling through photo essays, interviews, and exclusive footage and content drove word of mouth amongst the LGBTQ+ community and beyond to create a smash hit.


Achieved 12.2% share of 16-34s viewing

Attracted record numbers of light C4 viewers

Biggest C4 drama launch in three years

Achieved 12.2% share of 16-34s viewing

Attracted record numbers of light C4 viewers

Biggest C4 drama launch in three years
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Turning The Masked Dancer stage into a Lidl supermarket


We connected Lidl with ITV’s hottest new show by securing the first-ever sponsorship of The Masked Dancer. Working closely with the broadcaster, we brokered a package which included a takeover on the ITV Hub and branded content on The Masked Dancer’s social platforms. The perfect marriage of the UK’s fastest growing supermarket with the latest in family entertainment.


8% increase in brand positivity for viewers

21% increase in brand positivity from non-Lidl customers

Partnership viewed by over 15m people

8% increase in brand positivity for viewers

21% increase in brand positivity from non-Lidl customers

Partnership viewed by over 15m people
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Sparking a nationwide debate to reignite lunchtimes


To protect Walker’s rightful place as the perfect accompaniment to a lunchtime sandwich, we sparked a nationwide debate: are you #crispIN or #crispOUT? Our unmissable campaign got everyone talking through AV, social polls, crisp sandwich recipe books, and even a unique Subway partnership offering customers optional additional crunch in their subs.


17% revenue growth (versus 2019 same period)

37% increase in searches for ‘crisp sandwich’

Marketing Week’s “most effective TV ad” (April 2021)

17% revenue growth (versus 2019 same period)

37% increase in searches for ‘crisp sandwich’

Marketing Week’s “most effective TV ad” (April 2021)
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Driving inclusive employment by encouraging employers to steal BECO staff


80% of employees at soap manufacturer BECO are visually impaired, disabled or disadvantaged. To raise awareness of the disability employment gap, we encouraged employers to ‘Steal our Staff’, securing free OOH, print, influencer and large format media.


Created 1,500 hours of employment, helping to decrease the disability employment gap

Over 40 potential employers reached out with staff enquiries

Increased brand awareness by 83%

Created 1,500 hours of employment, helping to decrease the disability employment gap

Over 40 potential employers reached out with staff enquiries

Increased brand awareness by 83%
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Bouncing back from a global pandemic, with a little help from Google


On a mission to help Britain recover from COVID, we created a series of campaigns bringing to life Google’s armoury of helpful tools and resources. From the return of The Funday Times to the first ever edition of TimeOut produced exclusively by Black talent and featuring Black-owned enterprises, we helped the nation get back on track.


Increase in brand trust

Improvement in those agreeing “Google is a responsible brand”

Boost of orders for black-owned businesses

Increase in brand trust

Improvement in those agreeing “Google is a responsible brand”

Boost of orders for black-owned businesses
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Unlocking extraordinary growth for our people


We have some of the best talent in the industry working here at OMD UK, coming together to develop exciting work for our clients and having an amazing time along the way. We’re always looking to grow our fantastic team, so if you’re interesting in joining our agency and taking your career to the next level, then check out some of our vacancies below.

If you’re interested in joining OMD UK or want to know more about us, please get in touch. Drop us an email, give us a call or write us a good, old fashioned letter.

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We kicked off #MentalHealthAwarenessWeek with Recharge Day, where OMDers stepped away from their screens to focus on their wellbeing. Here’s…

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On Monday, OMD UK closes it's doors for Recharge Day. Our staff are stepping away from their laptops to take…

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Wishing you a very happy Easter from all at OMD UK!

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Canva are back on our screens and bigger and better than ever, with their second UK media campaign. Kicking off…

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We have picked up 5 shortlists at the Performance Marketing Awards! So proud to see this work recognised - a…

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OMD UK and @channel4 are taking you back to the 90s with a one-off special edition of Smash Hits magazine,…

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OMD has been named 'Best Performing Global Media Network' in the latest report from Media Agency tracking firm RECMA. Not…

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The next chapter in the @easyjet story launches tonight! Their NextGen campaign marks a real step change for the brand,…

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Happy International Women’s Day! We are lucky to have many inspiring women at OMD UK, so to celebrate we asked…

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Happy International Women’s Day from all at OMD UK. Stay tuned to hear from some of OMD’s inspiring women on…

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Over the moon to share the news that we have been shortlisted for 12 awards at the Campaign Media Awards.…

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Two of our fantastic OMDers have been shortlisted in the IPA iList, which celebrates role models who champion inclusivity within…