Background image Background image Background image Background image

Making Better decisions, faster to unlock extraordinary growth


We help our clients unlock extraordinary growth with their marketing.

Our integrated analytics and effectiveness experts
ensure budget flows to where it matters most.

Our market-leading connected performance team build plans
around customers, not channels.

Our award-winning innovation practice turns business problems
into creative opportunities.

And our commitment to making every day better than the last
fuels partnerships that last decades

Background image Background image Background image Background image
Background image Background image Background image Background image
Background image Background image Background image Background image
Background image Background image Background image Background image

OMD UK crowned Media Week's Agency of the Year 2022


Read more

OMD UK appoints MD and Chief Client Experience Officer


Read more

OMD UK Gender Pay Gap Report 2021


View the report

Omnicom and OMD UK wins Channel 4 media pitch


Read more
Background image Background image Background image Background image
Background image Background image Background image Background image
Background image Background image Background image Background image
Background image Background image Background image Background image
Background image Background image Background image Background image
Background image Background image Background image Background image
Company logo

Turning the My McDonald's App into a destination


With restaurants closed during lockdown, we gave Brits the McDonald’s experience they were missing through the My McDonald’s App. With football tips for kids from Peter Crouch, animated Happy Meal stories, and McDonald’s DIY recipe cards for superfans, we kept families coming back for more. It culminated in Lovin It Live – a three-day virtual music festival headlined by Stormzy.


Highest-ever brand trust score

Drove a 93% uplift in app sales YOY

Market share hit a record high of 14.2%

Highest-ever brand trust score

Drove a 93% uplift in app sales YOY

Market share hit a record high of 14.2%
Company logo

Bringing an untold story to the LGBTQ+ community


Partnering with cultural icon Gay Times, we brought the story of the 1980s AIDS crisis portrayed in Channel 4’s new drama It’s a Sin to a new generation. Authentic storytelling through photo essays, interviews, and exclusive footage and content drove word of mouth amongst the LGBTQ+ community and beyond to create a smash hit.


Achieved 12.2% share of 16-34s viewing

Attracted record numbers of light C4 viewers

Biggest C4 drama launch in three years

Achieved 12.2% share of 16-34s viewing

Attracted record numbers of light C4 viewers

Biggest C4 drama launch in three years
Company logo

Turning The Masked Dancer stage into a Lidl supermarket


We connected Lidl with ITV’s hottest new show by securing the first-ever sponsorship of The Masked Dancer. Working closely with the broadcaster, we brokered a package which included a takeover on the ITV Hub and branded content on The Masked Dancer’s social platforms. The perfect marriage of the UK’s fastest growing supermarket with the latest in family entertainment.


8% increase in brand positivity for viewers

21% increase in brand positivity from non-Lidl customers

Partnership viewed by over 15m people

8% increase in brand positivity for viewers

21% increase in brand positivity from non-Lidl customers

Partnership viewed by over 15m people
Company logo

Sparking a nationwide debate to reignite lunchtimes


To protect Walker’s rightful place as the perfect accompaniment to a lunchtime sandwich, we sparked a nationwide debate: are you #crispIN or #crispOUT? Our unmissable campaign got everyone talking through AV, social polls, crisp sandwich recipe books, and even a unique Subway partnership offering customers optional additional crunch in their subs.


17% revenue growth (versus 2019 same period)

37% increase in searches for ‘crisp sandwich’

Marketing Week’s “most effective TV ad” (April 2021)

17% revenue growth (versus 2019 same period)

37% increase in searches for ‘crisp sandwich’

Marketing Week’s “most effective TV ad” (April 2021)
Company logo

Driving inclusive employment by encouraging employers to steal BECO staff


80% of employees at soap manufacturer BECO are visually impaired, disabled or disadvantaged. To raise awareness of the disability employment gap, we encouraged employers to ‘Steal our Staff’, securing free OOH, print, influencer and large format media.


Created 1,500 hours of employment, helping to decrease the disability employment gap

Over 40 potential employers reached out with staff enquiries

Increased brand awareness by 83%

Created 1,500 hours of employment, helping to decrease the disability employment gap

Over 40 potential employers reached out with staff enquiries

Increased brand awareness by 83%
Company logo

Bouncing back from a global pandemic, with a little help from Google


On a mission to help Britain recover from COVID, we created a series of campaigns bringing to life Google’s armoury of helpful tools and resources. From the return of The Funday Times to the first ever edition of TimeOut produced exclusively by Black talent and featuring Black-owned enterprises, we helped the nation get back on track.


Increase in brand trust

Improvement in those agreeing “Google is a responsible brand”

Boost of orders for black-owned businesses

Increase in brand trust

Improvement in those agreeing “Google is a responsible brand”

Boost of orders for black-owned businesses
Background image Background image Background image Background image

Unlocking extraordinary growth for our people


We have some of the best talent in the industry working here at OMD UK, coming together to develop exciting work for our clients and having an amazing time along the way. We’re always looking to grow our fantastic team, so if you’re interesting in joining our agency and taking your career to the next level, then check out some of our vacancies below.

If you’re interested in joining OMD UK or want to know more about us, please get in touch. Drop us an email, give us a call or write us a good, old fashioned letter.

Background image
Social image

Open Floor is back! In our Open Floor sessions we hear from our media owner partners on their latest developments,…

Social image

We're looking forward to welcoming our clients and partners to OMD HQ tomorrow for the second instalment of our research…

Social image

Open House is back! We’re looking forward to welcoming our Media Owner partners to our next Open House event, where…

Social image

Today at our OMD Huddle, we welcomed Paul Minter, founder of Head Up. Paul shared his incredibly inspiring and honest…

Social image

We’re excited to share our social takeover from our Partnerships, Influencer and Sponsorship team, OMD Create. Last but not least…

Social image

We’re excited to share our social takeover from our Partnerships, Influencer and Sponsorship team, OMD Create. Keep your eyes peeled…

Social image

We’re excited to share the first of our social takeovers from our Partnerships, Influencer and Sponsorship team, OMD Create. Keep…

Social image

What a night…

Social image

We could not be more excited to share this news… We have been crowned Media Week's Agency of the Year…

Social image

Bombay Sapphire’s “Saw this, made this” campaign is here! We loved being a part of this alongside @bombaysapphireuk @AMVBBDO &…

Social image

OMD Group has been named Effectiveness Network of the Year at the IPA Effectiveness Awards! 🙌 Together with MG OMD…

Social image

We have loved bringing the @Levis_uk “Buy Better, Wear Longer” campaign to life, building on the brand’s long-standing commitment to…